Background
In tandem with rapid social progress, fast changing global reading patterns, and to meet the increasingly demanding needs of local readers, "Business world", the principle business monthly magazine under Sin Chew Media Corporation Berhad, is undergoing an unprecedented overhaul, and will emerge as "Eye Asia" to greet the reading public with a refreshing new look.
Rooted in Malaysia, "Eye Asia" is setting its sights far and wide across Asia and the entire world. The new entity will retain the business contents of "Business World" while adding local and regional perspectives in politics, economy, culture and education, as well as incisive analyses and comments.
